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      JEE3


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      Post #27773, posted on 06-12-2009 GMT-5 hours    

      Though the classic United "spear" scheme had been in use since late 1957, it seemingly was undergoing slight variations throughout it's (16) year span. At the time that the original 747 order was placed in 1967, the Boeing 747 display model showed it in a variation that would change by the time of it's arrival in the summer of 1970.
      The model had bold block 'United' titles, along with the 'shield' near the A/C nose and the lower Gold stripe. The announced April '67 747 order was for (5) and by December, had grown to (13) passenger plus (5) 747F's (which were later changed to passenger for a total of [18] by 1969).
      1969 would mark an interesting period for United as there were NO A/C deliveries after October 1969 until the 1st 747 arrived in June 1970. The (10) -62's, as well as the (75) 737-222 deliveries were both finished in October. The last of the (23) 727-222's order arrived in June.
      It would be during this period when United decided to make a serious change. The 'new' style of the 'United' titles first appeared on the June '69 Timetable, it would be on the 747, that this change to a 'lower case' would appear on a new A/C. The small United 'shield' by the nose was eliminated, having been in it's position since the 1940's. (albeit in a different style) The Gold lower striping was now to be painted red (have seen a photo of a 727-222 with the block style titles having a Red lower stripe dated before the 747 arrived-maybe a test version?)
      When the 1st United 747's began to enter service in July 1970, I remember being disappointed.
      The thinner 'lower case' titles looked weak-IMO and I missed the Gold stripe and the classic United 'shield' somewhere on the A/C! For about (1) year the (12- N4703U-N4720U) 747's that were delivered had the original look. In the late summer of 1971, during the early DC-10 deliveries, the 'Friend Ship' moniker began to appear on both wide-bodies. For application on the 747's, United basically removed 1/2 of the lower tail 'spear' to apply the '747 Friend Ship' titles in the same 'lower case' style, which made the 'spear' look odd!
      It would take another (2) years for United to go back to a more bold look, with the 'Stars & Bars' in spring of 1973 ("LS" #210-coming up for it's rewrite). Sadly, the 1960's United look did not quite make it to the 747.........John

      Images: www.williamdemarest.com & www.photovation.net (Art Brett Photo)

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      Post #45894, posted on 12-10-2012 GMT-5 hours    
      "LS" #32......





      John

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      Post #57014, posted on 03-02-2015 GMT-5 hours    
      Love these Lost Scheme articles!
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      JEE3 :
      Though the classic United "spear" scheme had been in use since late 1957 . . .


      Yes, I've read this before and believe it is correct, but I can't seem to find the photographic (or timetable evidence).

      I always thought that, like TWA's new "707" scheme, the UAL spear was introduced with the "jet age" (DC-8) in 1959 just as the Pan Am Globe was introduced in 1958 with the 707, but I was wrong on both counts. Turns out there is timetable evidence that the Pan Am Globe was introduced in 1957 and not 1958 as is mentioned in some sources. There is also evidence from the company who designed the new logo, and the Pan Am historical website.

      But getting back to United, I've heard that the spear was painted on United's DC-6/DC-7's before the DC-8 arrived, but I was wondering where the confirmation came from. Does anyone recall? Was it a dated picture? A timetable?

      P.S. - maybe we should do an article about "liveries introduced by the jet age"? Already done?

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      Post #57017, posted on 03-02-2015 GMT-5 hours    

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      Post #57026, posted on 03-02-2015 GMT-5 hours    
      Very nice artwork Jennings! Thanks for sharing! Hard to believe United was willing to pay the cost to send its "still relatively new" 747's back to Boeing just to cut out 7 more upper deck windows! (to keep up with the Jones'!) And they weren't the only ones!

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      Post #57030, posted on 03-02-2015 GMT-5 hours    
      Quote
      JEE3 :
      When the 1st United 747's began to enter service in July 1970, I remember being disappointed.
      The thinner 'lower case' titles looked weak-IMO and I missed the Gold stripe and the classic United 'shield' somewhere on the A/C!.........John
      I agree with you on that one John. The italic titles did grow on me over time but it was a big initial shock from the old Helvetica-ish Super Bold typeface from before. But it only got worse before it got better. IMHO the most "ghastly" thing they ever did was to thicken the red stripe a few years later! I thought it looked horrible on the narrowbodies - just too thick to be a lower stripe which wraps down - not a true cheatline. Then there was chaos - different versions all coexisting at the same time. Fortunately the Saul Bass tulip restored some order - I thought that was very original and nice (until they made the titles bigger!)
      Strangely, the last versions of the spear scheme persisted, and even evolved one more time, even after the Saul Bass Tulip entered service! It's as if they could not make up their minds!?

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      Post #57035, posted on 03-02-2015 GMT-5 hours    
      I also found it strange when UA changed the gold stripe top the red, then made it thicker which did look awkward.

      I just attributed it to American Airlines changing their livery to the blue, white and red is why UA changed from the gold to the red, to keep up with the competition. Both now having red, white and blue cheat lines back then.

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      Post #57037, posted on 03-03-2015 GMT-5 hours    

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      Post #57039, posted on 03-03-2015 GMT-5 hours    
      Yup - that's it Jennings! I still think it looks better with the original Bold Helvetica. I guess we could do without the old shield by 1970.

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      Post #57050, posted on 03-03-2015 GMT-5 hours    
      Definitely not Helvetica Bold. The typestyle was unique to United.

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      Post #57062, posted on 03-04-2015 GMT-5 hours    
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      Jennings :
      Definitely not Helvetica Bold. The typestyle was unique to United.

      Got it! I've been using Helvetica Black Italic as a substitute on non-decal/artwork or non-critical applications because it looks similar, at least to me. But it's good to know. Yes from what I've heard many airlines don't use pure typeface families, they either modify them or use their own, as you indicated. Another example is Pan Am, which used to use a modified version of Wide Latin when the blue globe was introduced. Thanks for the info!

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      Post #57186, posted on 03-15-2015 GMT-5 hours    
      United started removing the Mainliner reference before the last DC-6/6Bs were retired and the shield left soon after that.The last 720s had the newer titles and maybe the red stripes.John is right by saying Uniteds livery was in constant change from about 1968 on.
      Some of the last DC-7s,DC-6A's, and 6B's were delivered from Douglas in the jet scheme.One or two Pan Am DC-7C'might have also been delivered in jet scheme,but the scheme was introduced in 1957.
      Sparky

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      Post #57187, posted on 03-15-2015 GMT-5 hours    
      Actually they were still using it as late as 1972. I've got a photo of 737-222 N9010U "Mainliner City of Buffalo". In really small type just below the stripe aft of the L1 door.