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airlinerart1


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Post #69600, posted on 02-28-2018 GMT-5 hours    
Have a look at this simple article, it shows how the 'missing' yellow on the aircraft is actually a vital part of the branding. Scan over the images and you'll hopefully understand more of how the branding works and what the designers and corporate managers are thinking. The yellow just leaps out in the products and cabin uniforms and equipment etc.

http://www.logo-designer.co/lufthansa-reveals-new-logo-design-and-branding/

As an aircraft spotter you'll probably be disappointed at the aircraft colour scheme but it is aimed at a specific customer base and ideology though admittedly some of it may be marketing bull***t overall I think it is a beautiful concept for the market they are aiming at and bringing the brand into the 21st century.

None of the renderings I have seen on this site or others say modernity or seem to have an understanding of branding. Some of the renderings just look like retro versions with the yellow, there is no doubting the new colours are a re-brand rather than tweaking the old and tired.

Saying all that I still can't stand the tail of American Airlines but it does look modern and contemporary compared to the classic AA.

PS I think its hilarious and actually a little sad all these 'campaigns' about bringing back the old livery, as if anyone that makes these decisions cares or even notices in the slightest. It's a strange world.

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lichtjahre


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Post #69601, posted on 02-28-2018 GMT-5 hours    
Jennings,
that looks pretty awesome,
I would like the new colors with the new logo in yellow,
looks smart and premium just as Lufthansa wants it.

The white Kranich does not work.

Now, how to convey that to them ) ?

Cheers,
Christian

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the PRIDEbird


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Post #69602, posted on 02-28-2018 GMT-5 hours    
Quote
Jennings :
I like the yellow disk with a blue crane better.



ME TOO!!!!!!

As a variation with yellow doors (UTA-style)
gives an additional touch of color.
The idea is indeed stolen,
but an interesting thought...

Sven

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Post #69605, posted on 02-28-2018 GMT-5 hours    
I agree with lichtjahre about the actual logo in yellow as represented by Jennings (thanks by the way).

Boy,aircraft paint must be severely expensive these days while they are giving away the white. Happened the same to us in LanChile (now Latam): Full tail + throw the logo in front and you're done.

I am pretty convinced that in a future not that far away someone will come back with more color and creativity, if bold/avant-gardé enough maybe even a cheatline, and the world will be in shock and deeply surprised, again.

Ignacio Allende C.

Speed is life.
Altitude is Life Insurance.

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Post #69606, posted on 02-28-2018 GMT-5 hours    
We should all email the version with the yellow disc to the person/department making the decisions for the color scheme updates. Have an email address?

Regards,

ahmed

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airlinerart1


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Post #69608, posted on 03-01-2018 GMT-5 hours    
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aro757 :
We should all email the version with the yellow disc to the person/department making the decisions for the color scheme updates. Have an email address?



That made me smile, some of you have a great sense of humour, oh you're serious! lol

Well if you feel that strongly and really do have nothing better to do then here you go:

https://www.linkedin.com/in/alexanderschlaubitz/

Let me know how you get on, oh and DON'T mention my name!

https://www.forbes.com/sites/christinenegroni/2018/02/28/color-is-key-to-understanding-drama-over-lufthansas-new-branding/2/#507086fb1396

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airlinerart1


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Post #69609, posted on 03-01-2018 GMT-5 hours    
This might cheer you guys up though it really only concerns the blue!

https://www.businesstraveller.com/business-travel/2018/02/27/lufthansa-revise-new-livery-three-weeks/

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gebbw


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Post #69613, posted on 03-01-2018 GMT-5 hours    
I reckon it looks good, and it doesn't need yellow for the crane. I must be the only one who likes it? yes I guess...

I remember when Air NZ went with black and white dropping the teal and blue, there was a bit of hoo-hah, but eventually people move on.

I'd be keen to see a LH A380 in the new livery.

George
Auckland
New Zealand

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NX28388


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Post #69614, posted on 03-01-2018 GMT-5 hours    
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gebbw :
I reckon it looks good, and it doesn't need yellow for the crane. I must be the only one who likes it? yes I guess...


You're not alone. It's not necessarily my favorite redesign, but to me it isn't bad at all.

Jodie Peeler

In 1924 Wien was Alaska's first airline. In 1980 it still is.

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lichtjahre


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Post #70111, posted on 05-28-2018 GMT-5 hours    
Finally we can appreciate how happy and thankful we should be with the new Lufthansa livery ...!
It could have been way way worse ...

http://www.aero.de/news-29258/Lufthansa-Gelb-auf-Blau-ist-nicht-Premium2.html

Here are the official designs that luckily failed to fall into existence!






*irony on*
Now, suddenly, Lufthansa's new color scheme appears beautiful and elegant!
*irony off*



Cheers,
Christian

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Post #70115, posted on 05-28-2018 GMT-5 hours    
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lichtjahre :
Now, suddenly, Lufthansa's new color scheme appears beautiful and elegant!
*irony off*



How right you are..!